Posted by The Baron in 2010, Album Review | 0 Comments
Album Review| That’s How We Burn by Jaill (Sub-Pop)

I’m not gonna front, I may be a bit bias when it comes to Jaill, I mean after all Wisconsin’s last claim to fame (that I could associate with) was probably That 70′s Show and honestly I never have and never will find Donna attractive (via lengthy-ness). So clearly I’m rooting for these dudes, but in all honesty Jaill’s That’s How We Burn leaves very little room for dick riding. That’s How We Burn is nothing more or less than what it should be; a concise summer rock album full of booze/drug addled odes to our states lesser seasons, stoned girls; generally speaking a fast-paced lifestyle with little room for regret. Their Sub-Pop debut offers much of the same qualities that entranced us on There’s No Sky (Oh My My), which believe it or not is refreshing, considering a lot of bands nowadays throw too many bells and whistles on their major (indie) label releases. You should all thank Jaill for avoiding this pitfall, however challenging it may be, because they do what they do and do it oh so damn well.
Despite the brevity of the album Jaill manage to subtly display their surprising versatility. On “Stroller” the band teeters between being arrogantly cautious fucks and their usual humble-selves with Vincent Kircher singing “Where are the beggars when I need to look good?” while remarkably retaining the band’s neighborly charm over a fierce guitar riff; the result is bad-ass. Jaill employ various pre-discovered formulas of rock condensed into tablets of speed and lines of cocaine, most notably on “Everyone’s Hip” and “She’s My Baby” where the boys tear through familiar territory (the Strokes), leaving the origins disheveled with little remains. They are a near extinct breed of musicians who aren’t afraid of truly being themselves and whose music is rarely apologetic to where it originated. That’s How We Burn is a rare feat of originality, breathing much needed life into everything between Mason Jennings (“Summer Mess”), resentment (“Thank Us Later”) and surf rock (“Baby I”). Simply put this album is great for sweating your ass off in the summer heat, so keep it real and enjoy.
Album drops today on Sub-Pop and you WILL buy it here.
$!$!$!$You catch them at Turner Hall August 14th for the album release party!$!$!$!$
(and if you really don’t dig this you can still come and punch me in the face for making you listen!)





